Alabama Marketplace numbers a big win for our state

Arise Citizens’ Policy Project executive director Kimble Forrister issued the following statement Thursday, May 1, 2014, on the U.S. Department of Health and Human Services’ release of Alabama figures for the initial open enrollment period in the Health Insurance Marketplace:

“Alabamians are eager for the chance to access quality, affordable health coverage, and today’s enrollment report for the Health Insurance Marketplace proves it. Nearly 98,000 Alabamians signed up for Marketplace plans during the first open enrollment period. That number tops the federal sign-up goal for Alabama, and it means tens of thousands of hard-working Alabamians can rest easier every night knowing they have the protection of health insurance.

“Alabama’s strong performance shows the power of word of mouth and strategic partnerships. Interest grew throughout the open enrollment period as more people told their friends and families how easy it is to enroll and how good it feels to have coverage. As the technical challenges subsided, enrollment organizations across the state had more time to build partnerships, identify gaps and work together on outreach.

“One number we’re especially proud of in Alabama is the 31 percent of our enrollees who are in the 18 to 34 age group, the healthiest segment of the population. The Bama Covered initiative played a big role by encouraging young people to enroll themselves and also to spread the word in their communities. That youthful energy helped Alabama pass our sign-up goal, and it created momentum for continuing efforts to extend quality health coverage to even more Alabamians in the future.”

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